The Small Business Guide to Seasonal Momentum (Not Just Discounts)
Seasonal promotions can be magic or mayhem—depending on how prepared you are. Done right, they stir urgency, align with customer moods, and open new lanes for visibility. But small businesses don’t always have a runway paved with extra time, budget, or staff. That’s why rhythm matters. Getting in sync with the seasons doesn’t mean following trends blindly—it means understanding the beat of your business and your buyers.Start Earlier Than Feels Comfortable If you're thinking about launching your holiday
Look the Part: Leveling Up Your Small Business’s Social Media Presence
A well-kept secret in the business world is that polish doesn't have to come with a hefty price tag. Social media has transformed into a storefront, a portfolio, a customer service desk, and a billboard—often all at once. For small businesses, it's tempting to believe that a sleek online image demands agency retainers or influencer-level production budgets. But there’s power in precision. With deliberate choices, thoughtful strategy, and a little grit, any small brand can clean up its feed and command
